Evan Pondel understands that leadership is more than strategy and financial performance—it’s about owning your narrative.

As a former business journalist for The Wall Street Journal, Reuters, and Daily News, Evan didn’t just report on executives—he studied how they positioned themselves, the nuances of their messaging, and the ways they built credibility. He saw firsthand that those who shaped their own narratives stood out.

Later, in investor relations, he guided executives through earnings calls, shareholder meetings, and corporate storytelling. Too often, he watched leaders let their personal brands develop by accident rather than with intention—missing opportunities to build trust, authority, and visibility.

That’s why Evan founded PR Spiff: to help executives take control of their stories, refine their positioning, and elevate their brands with the same precision that top companies apply to their corporate messaging. Combining journalistic insight with deep business expertise, PR Spiff ensures that leaders aren’t just seen—they are remembered.

Your expertise—whether in financial leadership, operational excellence, corporate governance, or transformational M&A—means nothing if the right people don’t recognize it. PR Spiff makes sure they do.